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If you’re planning to actually do a some kind of work on your direct mail business then you’re well on your way to be a master. All that’s needed to succeed are the secrets, a little intestinal fortitude and keeping your finger on the pulse. Okay, let’s talk about certain facts about direct mail

Here are 10 things you should know about direct mail

1. It is possible to start a direct mail business with £20. If you do a small mailing of 40 one week to a good list, you are perhaps to get at least one order, which will pay for your next slightly bigger mailing. And so on until you’ve created enough to arrange bigger and more beneficial mailings.

2. It is also possible to start a direct mail business by getting email addresses and emailing the copy and order form to them. However, the first contact should be a warm letter asking them if they’d like more information.

3. There are three ways to make a product. You may pay someone to write or produce it for you. You may buy the resell rights to a product. Or you may write it yourself. All are just as good as each other.

4. The same applies for sales letters for the product. You can pay somebody to do it or get a sales letter with the resell rights or you are able to write your own.

5. People purchase what they are buying. So before you choose a product you must get on a mailing list for that particular market and check out what’s on the market, what combinations, what similarities. The more exposure you have to a market the better your choice of product will be.

6. No product is ideal. You can vastly increase on a selling product and/or give it a unique twist and make a fortune.

7. When a market is saturated by an output, the market then demands a product of superior quality. This is true of all markets.

8. The best way to sell a product is to write the sales letter before you make the product. Imagine if you wrote a fifty paged book and then couldn’t find any profitable properties to the book. The least risky option is to write a sales letter that you would love to get first and then craft a book around the advantages in the sales letter. So consider it when you send out cards.

9. When you’re sellinga plenty of output, a rough rule of thumb to work out what you take from the business is to take a third of the output’s sale cost multiplied by the quantity of sales.

10. A secret of the rich is that they just pay themselves what they need and invest the rest.

There is of course a lot more to direct mail than the above but those ten facts are universal facts and are used in all fortunate direct mail businesses.