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Its no secret anymore that using Twitter is the tool of choice in a social media strategy for any online business today. You cannot ignore this massive potential for targeted leads. What is surprising is that many online businesses seem to be missing the point and are not taking advantage of it. Those that are will be winning the game and have the upper hand in the competition for their niche market. One of the factors in using Twitter is that over 60% of those on Twitter are college graduates and have earnings over the national average. Not a bad target when you are marketing products that people need, as it helps if they have the ability to purchase them. If you need more incentive to begin twitter marketing, here are 3 easy ideas to do it the right way:

1) Begin by doing your twitter homework. Learn how to use twitter, see how others in your niche are using Twitter and learn about your profile page setup, what works and what doesnt. This will save you time and energy, trust me. Using targeted keywords, for example, in your bio, will help your ability to be found in your niche. There are many more little “tricks” but this is an idea of what is meant by getting a knowledge on things before you start. Find some gurus that have a huge number of followers and see what they are doing, maybe get invloved in a few conversations to begin to be part of the community.

2) Follow your target market. Research with the search tools for Twitter use and find out who is doing what you are doing (or looking to do it). Follow them first and establish some rapport.People will begin to tweet you back and you will build an audience of similar thinking twitterers that will begin to discover what you are all about. That is called traffic generation for free in other terms. Everyone can use more leads. Build your follower list here and there over time and as it grows your reach into that market is growing.

3) using Twitter daily to provide value. Do not send a ton of sales pitches on “how we all can make a million dollars in 20 minutes or less”. As mentioned, these are college grads for the most part and many can spot scams a mile away. Get a blog going if you dont have one and write when you can that will be useful to your followers. Tweet with a link to your content instead of a sales page.The content can be linked here and there to recommend your useful products, but have them trust you and your mentoring initially, which will build loyal followers, then provide sales in time. If you do not follow this sequence, people will unfollow you as they need more than the latest sales pitch to remain engaged.

Twitter use is obviously mandatory these days and should be an important part of your overall strategy. It doesnt have to be overly time consuming and can be handled with just a few clicks per day. The idea is not to ignore it and to tweet and follow then retweet and connect a little each day. You will be surprised how quickly your followers increase and how your own grasp of knowledge improves just by having this useful network of like minded people in your arsenal and in your traffic funnel as well. Tweet on!

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