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To be successful with direct mail letters and to make money off internet, there are several tricks you can use to increase response rates:

1. At the top of your sales letter, use a strong headline that shows the most essential profit you are offering. This headline should be bold and a larger font size than the font size you employ for the body text in your sales letter.

2. When creating your sales letter, use a friendly conversational phrases. Do not try to make it “corporate” where you use large words and try to impress your prospects with your command of the English language. All that doesn’t attract people. Instead, write your sales letter as if you were talking to your best friend.

3. Use a P.S. in your letter and restate your most power advantage and sales offer in it. Most people will read a P.S. first before reading the sales letter, so it is essential to make your P.S. have a very strong sales message and a call to action.

4. Your sales letter needs to explain the advantages your potential customer will get. Understand that every person cares about one thing in life - “What’s in it for me?” Put yourself in your customer’s shoes and ask yourself, “If I was receiving this letter, why would I want to buy the output or service being sold? What’s in it for me?”

5. Ask your prospect to take action like to call you for more details, to visit your website, to complete and order form and mail you a check, etc. If you do not ask your prospects to take part, they won’t.

6. To get your sales letter opened, employ a standard white business envelope and handwrite the recipient’s name and address. Yes, this takes a lot more time than using mailing labels, but mailing labels scream junk mail! The first key in a successful direct mail business is to get your envelope opened, and by handwriting the recipient’s name and address, you may almost guarantee that your envelope will be opened.

7. Make your envelope “lumpy” by putting a small, not expensive free gift. Be sure the present has your company name and contact information on it and that the present is something a person would want to keep - like a nice pen, a good highlighter, etc. And, the promo present should have your company information on it – your company name, phone number, and website address.

8. Here is the most necessary direct mail tip. Repetition. You will not have success with your direct mail campaign if you only send out cards or letters. Each prospect on your contact list must be contacted a minimum of three to six times during a 12-month term. Properly used, direct mail can be one of the most efficient and cost-efficient marketing strategies you’ll ever find for your business.