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Fact 1:
YouTube is not limited to brief home movie kind material. Thousands of premium content material partners, from Sony to Disney to Universal Music, and fans can find a whole lot of full-length features and hundreds of full-length TV episodes on YouTube. The world premiere of Joy Luck Club director Wayne Wang’s film, “The Princess of Nebraska,” was considered 165,000+ times throughout the first forty eight hours — the identical as touchdown the 15th spot on the Hollywood box office charts.

Fact 2:
YouTube videos are NOT grainy & of poor quality. Full HD movies are on YouTube, already extra HD movies than some other video portal. Hundreds of thousands of HD movies are added to the location monthly, and tens of tens of millions are viewed each day. Earlier this year, CNET’s WebWare referred to as YouTube the best HD video service on the web.

Fact 3:
Traffic, growth, and uploads are good for YouTube’s bottom line. There’s been quite a lot of speculation lately about how a lot it costs to operate YouTube. With turnover estimates ranging from $120 million to $500 million, and prices on an equally massive spectrum, it appears people can pick any number to fit any theory they have about this business. The fact is that every one the infrastructure is built from scratch, which suggests models that use normal industry pricing are too high when it comes to bandwidth and related costs. YouTube is at some extent where internet advertising growth is definitely good for the underside line, not bad.

Fact 4:
Online advertisers are usually not scared of YouTube. Over 70% of Ad Age Top one hundred marketers ran campaigns on YouTube in 2008. They’re bought the home page, Promoted Videos, overlays, and in-stream ads. Many are organizing contests that encourage the uploading of user videos to their branded channels, or running advertising exclusively on popular user partner materials (see Carl’s Jr.). Advertisers just want control, so YouTube is continuing to create tools and targeting products that give advertisers more management over the place their advertisments appear on the site. More will follow on that scale soon.

Fact 5:
YouTube is just monetizing 3-5% of the site. This oft-cited statistic is previous and wrong, and continues to raise much speculation. In my view, the ratio is of less importance than the total number of monetized views, and YouTube is now aiding partners generate cash from hundreds of millions of video views every week in the US (and billions throughout the globe), more than every other video net portal has whole views. Monetized views have greater than tripled in the past year, as they’re including partner content material very rapidly.

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