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As with any business offer, the price associated in a direct mail business is usually a critical factor that is supposed by advertisers before they opt for it. The price that a direct mail advertising campaign could undergo depends on a plenty of different factors ranging from the kind target list of addressees that is to be procured to the quality of paper that is used to make the advertising on.

Some of the principal variables on which the value of a direct mail campaign depends on are:

1. The list of recipients that is procured from a direct mailing list broker - The value of this list may vary from 20 USD per thousand addresses to around 200 USD. This is a very important factor on which corners shouldn’t be cut for the sake of reducing costs as the success of the campaign is directly connected to the kind of audience which is targeted. If the aimed recipients have no use for the specific output that the advertiser seeks to sell, then the entire purpose of the direct mail business is lost. For instance, it won’t be a successful investment to procure a list of recipients who are singles without issues for a campaign selling baby food, and baby products as most of these singles would not be interested in the product.

2. Quality of the direct mail campaign - If you intend to send out cards or catalogs that are printed on glossy paper with colorful designs and pictures on them, the value might be much greater than a simple paper mail with printed words on cheap paper. Since most postal services charge on the basis of the size of the mail or its weight, with the costs increasing corresponding to the improve in size and weight of the mail package, it would be prudent to go in for sleek and to the point direct mail ad campaigns, that may reduce the costs considerably.

3. Postage - Postage makes up the bulk of the campaign cost but can be as low as 12.7 cents.

Direct mail marketing is a costly kind of advertising campaign that may be embarked upon and yet is the most successful. The cost incurred from start to finish after considering the above aspects would be anywhere between fifty cents to a dollar per direct mail. The thing to search out for is the return on the investment that you could get, even if you end up spending a great sum of money on the campaign.

If on an average, a thousand mails would generate 20 leads and every of the leads significantly covers the cost of the campaign as well as generates the envisioned benefit margin, then it is worth going for such a mode of advertisement. The majority of postal services offer reduced rates for direct mail campaign permits that allow the advertiser to cut costs on this front. The US postal service suggests a lot of direct mailing packages that a prospective advertiser could select from, depending on his needs.