Websourcing

The web is a fascinating scalable phenomena. With all its scale today, I think we are still only scratching the surface of possibilities. In the future many types of jobs will be migrated to the web.
The latest kind of job which is migrating to the web is the knowledge worker’s job. Since the internet is the most scalable information medium today, it brings with it a lot of job and business opportunities to the knowledge worker. We can see traditional job opportunities like marketing, and we can see a new bread of jobs under the category of crowdsourcing and User Generated Content (UGC).

The web is the real enabler of jobs of the crowdsourcing and UGC kind. In crowdsourcing websites one can do a lot of tasks that were traditionally reserved for unique professionals. The hiring process for those professionals is very complicated and the fees are very high. The web is democratizing the process and lowers the fees.
The companies employing the crowd actually want to have a crowd of high level professionals. The challenge is to find those professionals and train them to work for the company without the big overhead of the hiring process and high fees. Companies around the world are learning to use this new way of employing people and learning its advantages and disadvantages.

If the crowd is managed correctly, then it may exhibit a behavior of high level professionals without any high level professional being part of the crowd. This is achieved by using “the wisdom of the crowd”. This is the holy grail of Crowdsourcing efforts.

For the workers, there is now an opportunity for a new kind of job. One can be part of the crowd and earn money doing crowdsourced tasks. One can be part of many crowds and thus having a lot of tasks to choose from. This is a kind of Work From Home job which can get bigger as more tasks are crowdsourced. The challenge here will be to compete on a global basis with other members of the crowd. Every worker have to find for himself the most cost effective ways he can make money doing crowdsourced tasks. There are so many business models in the Crowdsource arena today. One can choose to do diverse things such as designing a website, solving an R&D problem or even play the investor type with the crowdfunding movement. If you take into account that a worker can do little of anyting then you will get a really huge number of possibilities for a business model of a crowd member. In this kind of world, workers will have to do compicated economic analysis to decide if a certain bread of tasks are what they want to do as their job. The advantage is the flexibility that comes with being member of the crowd, the worker can change the kind of tasks he is doing quite easily.

In summary, the job potential on the web is enormous, but this is a tough and global job market. The new frontiers of crowdsourcing and UGC are being explored by pioneering companies and members of the crowd. Companies and workers who will make it right will get a lot of benefits from each other.

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