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With 55 million visits and 6 million distinctive visits per month, Twitter is - without a doubt - one of the successful social networking websites ever launched. It is also one of the fastest growing, with 72.5% of customers signing up within the first 5 months of 2009, together with 42.4% in March and April alone.

This article concentrates on sensible ways during which charities can harness the power of this incredible on-line phenomenon.

Building a support base with Twitter is easy. The best way to experience this is to enroll in a free account and start ‘following’ individuals of interest. Twitter’s broadly acknolweged but as but unwritten etiquette infers that it is fine to ‘follow’ people you do not know. They can select whether or not to follow you back - and, in my experience, people will almost always follow a very good cause.

The subsequent step is to consider what you’ll do together with your followers. Twitter presents unrivalled opportunities for building brand awareness on your charity. Posting a few times a day will get your message in entrance of your followers. Make that message interesting, informative and even evocative - and your followers will re-tweet and focus on them, driving extra followers towards you.

If constructing brand awareness with Twitter is as simple as posting a couple of times a day, think about what’s doable with a bit of work. The miracle of Twitter - and the trick to successfully turning your Twitter following into a loyal help base - is to engage along with your followers on a private level. Charities doing this effectively embody Greenpeace, The National Trust and the RSPB.

The RSPB have an important mix of one-on-one engagement, and interesting, informative and relevant posts. Posts corresponding to “@charliebarker wow! Thanks for that. Every penny makes a distinction for conservation, and if u have fun bringing them in, so much the better!” sit happily alongside posts reminiscent of “Ever questioned what it’s like to live on a nature reserve? Check out our video about residential volunteering”.

Once you might have an established support base, the probabilities are endless.

Fronting a cause which is not known about? Testicular most cancers would have been a case-in-point just a few years ago. Twitter allows you to quickly and successfully raise awareness.

Promoting an event? Twitter gives a fast, free and effective strategy to get particulars in entrance of hundreds of supporters.

Need to immediately gauge public reaction to something? Twitter has the answer! Pose the question and have real-world answers flooding in inside minutes.

High profile help and/or comment? Water Aid used Twitter to direct the next question at Nick Clegg - “G8 fails on water and sanitation, the place do Lib Dems sit?”

One final use of Twitter - though I was unable to find a good example - is as a way of offering your services. Dogsblog use Twitter to tell their followers each time a brand new dog comes up for adoption, but a debt charity - for instance - could use the service to offer specific recommendation to individuals.

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