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Ok, so you’ve taken the plunge and set up your MLM blog. So how can you keep your network marketing blog from being lonely? Your blog is the nerve center for all of your online marketing efforts; however, unlike the movie Field of Dreams, the principle of “If you build it, they will come…” does not apply to the world of blogging. Without effective traffic generation, your blog will face a lonely existence. Here are some simple steps that will keep your blog flowing with visitors all day and all night.

The first step of generating traffic begins with your keyword research. To begin with, your blog should have a targeted keyword in the name, in the meta description and in the meta keywords. For example you may want to target a key phrase such as “network marketing leads.” The process of researching keywords and phrases continues with your blog entries as well. You should be building your posts around a keyword or phrase. To find great keywords and phrases, utilize Google’s keyword tool. This word or phrase you select should be used in the title, first sentence and other areas throughout your blog entry. It is important that you not overload your document with the keyword or phrase, but use it in a reasonable manner along with other similar words (ie: MLM, network marketing, multi level marketing, etc….).

After you’ve decided on your targeted word or phrase, focus on on putting sizzle into the title of your blog post. The Headline Analyzer by the Advanced Marketing Institute is a great tool for evaluating the impact of your titles for their Emotional Marketing Value. A higher EMV score is more likely to trigger an action from your readers. Good headline selection give your prospective reader incentive for taking a look at your content.

You will want to notify the social media and social bookmarking sites of your new blog entry. Onlywire is a great tool for simplifying this process. Onlywire will submit your content to 30 social media and bookmarking sites with the click of a button. You will also want to link your blog to your Facebook and twitter accounts. By doing this your followers and friends will be notified of your new content.

Next you will want to send out a ping to notify the blogging world of your new entry. At the very least, you should submit your blog entry to pingomatic and pingmyblog. The pinging services will then inform the major blog directories of your new entry. You will also want to submit your RSS feed to several of the top RSS directories, to list your blog’s feed.

For lasting results, I’m going to share with you two additional steps that will produce massive long term results. The first is article marketing. Each time you make a blog post, you will want re-write that post and then submit it to several online article directories, via an article submission program. Just as you did in the original post, use your keywords in the article title and create a title with high EMV. Use the keyword of your title for the anchor text of your resource box and link the anchor text back to your original blog post. This identifies your blog entry as an authority source on that particular keyword or phrase.

Video marketing can also be used in a similar manner. Make a video that is approximately 30 seconds to 2 minutes in length that previews your blog post. Point people back to your blog post by putting the original link into your video description. Don’t forget to use a high EMV title built around your key word or phrase.

By taking the time to implement these powerful steps, there should never be any lonely days or lonely nights for your MLM blog.

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